ABOUT US
LUAVO is a jewelry brand that values good quality and an affordable price so that every lady has the opportunity to buy our jewelry.
The LUAVO journey began in the spring of 2023, but there were two more years behind it all.
The creator of LUAVO is Elizabete Seržane, who cannot imagine an image without jewelry in her life.
"The jewelry story started already in 2020, when I was approached by a former classmate who wanted to create a joint, self-made jewelry business while studying in distance learning. At that time, it was very popular among young people, but we were one of the first. Since all the necessary materials were available in Latvia, I developed during the year, created jewelry and created content on social networks. My former classmate and I broke up at the very beginning and we each went our separate ways, but while creating all this, I made friends with a lot of cool clients and supporters who guided me every day to make this all successful.
The spring of 2022 came, when I began to understand that it is not recommended to wear jewelry made of this material in hot weather, when we sweat and give up. There was no desire to continue if I could not offer quality jewelry. Since the prices of other materials in Latvia were very high and I did not want to ask for space for these ornaments, because the price is also for work, I did not consider such an option. Needless to say, the selection was also much too small and nothing beautiful could be created. That same spring, I found suppliers that offer stainless steel jewelry. I learned more and decided that this is an option, I ordered, everything came, but I don't even know why my hands went down. There was a desire to stop making content in Latvian, to offer it abroad (there were a couple of girls from Lithuania and Estonia who ordered. One was also from Slovakia), but it was very difficult. Starting with the fact that I don't speak as fluently as in my native language and I can't make offers like in Latvia, because the prices for supplies and the like are very different.
The 12th grade came, I did something, I posted the content, but nothing happened until the spring of 2023, when I found out about the job - social media manager. Since I had experience with social networks, I learned about it and in parallel, again, opened a jewelry business. It was already the 3rd time, but I made the same mistake again - in English. While serving customers, there was no more time to try to make content in English in the jewelry business, so I neglected it again. Every time time passes, I look at the jewelry and I find it so beautiful. Dad also gave me a little set that I wore and it made me realize that no, the jewelry is mine, now I have experience in creating social media content, I believe that the previous supporters are still secretly hoping somewhere and now I can say with all my heart I AM I AM BACK!
I believe that this is just the beginning of the story and that these jewelry will find the right buyers, whom I will be able to inspire with my content, not only in terms of the product, but also in everyday life, by creating motivating content.
Thanks for reading and being on my website!
Kisses,
Elizabeth!''